Don´t be pushy, be nice
The strategy of Sunset Boulevard's presence on Facebook is clear: less tactics; more sentiment. Every posting must generate a reaction. There must be room for emojis. Emojis that may represent a smile, a recognisable situation or a craving for something that looks mouth-watering. The most important thing is that we strike a chord with our users which will make them feel that time spent with Sunset is time well spent.