Innovation anticipates the values of the future
Although none of us knows the future, following new tendencies and trends can help us predict the paths consumers will take, how their behaviour will change, and what we’ll all be buying in the coming years.
IT’S ABOUT FOLDING THE FUTURE BACK INTO THE PRESENT
Innovation is about seeing developments from different perspectives. We need to understand how the world around us acts. While some tendencies are already strong, others are still weak but have the potential to change consumer behaviour and create new business opportunities. That is why it is important to focus on food trends.