“Lambs-Live”
For 3 months we streamed live – all day, all night and every day of the week, from two different hill farms in the Welsh highlands, where the lambs are bred. The purpose was to show the product in its purest form and give the customers a front row experience of the unique brand story.
The live-campaign was activated through social media channels, giving the consumers a unique opportunity to interact with the brand and become a part of the story themselves.